Reimagining meat

The alternative protein solution

People across Europe want a sustainable, secure and just food system. But studies show that people’s day-to-day food choices are driven by taste, price and convenience.

So at the Good Food Institute Europe, we’re working to make the better, more sustainable choice the default option. We work to make plant-based and cultivated meat delicious, affordable and accessible.

By making meat from plants and cultivating it from cells, we can reduce the environmental impact of our food system and feed more people with fewer resources.

The problems we’re solving

Climate change

Animal agriculture causes 20% of global greenhouse gas emissionsequivalent to all the planes, trucks, cars, trains and ships on Earth.

Research by Oxford University shows that the world cannot meet its climate targets without shifting away from conventional animal agriculture. But in Europe, meat consumption is increasing.

Moving to plant-based and cultivated meat could reduce climate emissions by up to 92% compared with farming animals – enabling people to eat familiar foods, without accelerating the climate crisis.

Flooded landscape

Biodiversity loss

Western Europe is one of the most nature-depleted regions in the world.

According to the Intergovernmental Panel on Climate Change, 37% of global ice-free land is used as pasture for farming animals.

Cultivated meat production could use up to 90% less land than farming animals, and plant-based meat can use up to 99% less land. Alternative proteins can therefore free up space to restore habitats and make room for more nature-friendly farming methods.

With 37% of EU marine habitats already endangered, plant-based and cultivated seafood avoid marine pollution and let populations recover from overfishing.


Public health risks

Antibiotics are used widely in industrial animal agriculture – driving antimicrobial resistance.

More than 350,000 Europeans a year fall ill and hundreds die due to food-borne illnesses caused by faecal contamination.

Using animals for food is also a key driver of pandemics, including Covid-19.

Plant-based and cultivated meat are free of antibiotics and faecal contamination, and involve no risk of zoonotic diseases.

Patient in hospital bed

Food insecurity

Feeding crops to animals and then eating a part of the animal is exceedingly inefficient, driving up the price of grains and legumes and entrenching global poverty. According to the World Resources Institute, it takes nine calories of feed to produce one calorie of chicken meat. 

By 2050, the world will have to feed a population of nearly 10 billion people, and we can’t do it with a system as inefficient as animal agriculture.

By making meat directly from plants and cultivating it directly from cells, we can focus on growing crops to feed people instead of animals, creating a more efficient and just food system.

Rice farmer in drought

Europe’s potential

Europe is the world’s biggest market for plant-based meat, and the birthplace of cultivated meat.

With ambitious climate targets, five of the world’s top 10 universities, and many of the world’s global economies, Europe should be a global leader in alternative proteins.

But as countries like the United States, China, Singapore and Israel begin to invest, Europe risks falling behind.

GFI Europe is working to ensure the region seizes the opportunity to create local jobs, tackle climate change, and feed a growing population with homegrown alternative proteins.

Map of Europe, where the Good Food Institute Europe operates

Find relevant resources

Scientist researching plant-based meat

For researchers

Explore the science of plant-based, cultivated meat and fermentation. Discover research ideas, funding opportunities and open-access tools.


For policymakers

Learn more about how plant-based and cultivated meat can help governments address issues like climate change and antibiotic resistance.

Diners eating plant-based food at a restaurant

For investors and industry

Find opportunities and open-access advice on producing and selling plant-based and cultivated meat.


For journalists

Arrange interviews with alternative protein experts, find photos and facts, and access GFI Europe’s latest press releases.

Latest news

The German Bundestag

Federal budget 2024: Germany invests 38 million euros in the protein transition and sets out to become a leader in the field

The Budget Committee of the German Bundestag have announced €38 million in funding in 2024 for the sustainable protein transition,…

Italy ban on cultivated meat cuts itself off from innovation and blocks sustainable development

The Italian Chamber of Deputies has passed a law banning the production and marketing of cultivated meat and the use…

L’Italia vieta la carne coltivata: il paese rischia di essere tagliato fuori dall’innovazione e di bloccare lo sviluppo sostenibile

The Italian Chamber of Deputies has passed a law banning the production and marketing of cultivated meat and the use…

GFI Europe team
Photo credit: Barbara Evripidou/

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