Reimagining meat

At the Good Food Institute Europe, we’re building
a sustainable, secure and just food system.

The sustainable protein solution

People across Europe want a sustainable, secure and just food system. But studies show that people’s day-to-day food choices are driven by taste, price and convenience.

So at the Good Food Institute Europe, we’re working to make the better, more sustainable choice the default option. We work to make plant-based and cultivated meat delicious, affordable and accessible.

By making meat from plants and cultivating it from cells, we can reduce the environmental impact of our food system, decrease the risk of zoonotic disease, and feed more people with fewer resources.

The problems we’re solving

Climate change

Animal agriculture causes 14.5% of global greenhouse gas emissionsmore than all the planes, trucks, cars, trains and ships on Earth.

Research by Oxford University shows that the world cannot meet its climate targets without shifting away from conventional animal agriculture. But in Europe, meat consumption is increasing.

Moving to plant-based and cultivated meat could reduce climate emissions by up to 92% compared with farming animals – enabling people to eat familiar foods, without accelerating the climate crisis.

Flooded landscape

Biodiversity loss

Western Europe is one of the most nature-depleted regions in the world, and 37% of EU marine habitats are endangered.

According to the Intergovernmental Panel on Climate Change, 37% of global ice-free land is used as pasture for farming animals.

Cultivated meat production could use up to 95% less land than farming animals, and plant-based meat can use up to 99% less land. These sustainable proteins can free up space to restore habitats, and to use more nature-friendly methods of farming.

For our oceans, plant-based and cultivated seafood avoid marine pollution and let populations recover from overfishing.

Deforestation

Public health risks

Antibiotics are used widely in industrial animal agriculture – driving antimicrobial resistance.

More than 350,000 Europeans a year fall ill and hundreds die due to food-borne illnesses caused by faecal contamination.

Using animals for food is also a key driver of pandemics, including Covid-19.

Plant-based and cultivated meat are free of antibiotics and faecal contamination, and involve no risk of zoonotic diseases.

Patient in hospital bed

Food insecurity

Feeding crops to animals and then eating a part of the animal is exceedingly inefficient, driving up the price of grains and legumes and entrenching global poverty. According to the World Resources Institute, it takes nine calories of feed to produce one calorie of chicken meat. 

By 2050, the world will have to feed a population of nearly 10 billion people, and we can’t do it with a system as inefficient as animal agriculture.

By making meat directly from plants and cultivating it directly from cells, we can focus on growing crops to feed people instead of animals, creating a more efficient and just food system.

Rice farmer in drought

Europe’s potential

Europe is already the world’s biggest market for plant-based meat, and the region’s cultivated meat companies attracted 28% of global investment in 2020.

With twice the population of the United States, five of the world’s top 10 universities, and many of the world’s leading economies, Europe should be a global leader in sustainable proteins.

But as countries like Singapore and Israel prioritise plant-based and cultivated meat, Europe risks falling behind.

GFI Europe is working to ensure the region seizes the opportunity to create local jobs, tackle climate change, and feed a growing population with homegrown sustainable proteins.

Map of Europe, where the Good Food Institute Europe operates

Find relevant resources

Scientist researching plant-based meat

For researchers

Explore the science of plant-based, cultivated meat and fermentation. Discover research ideas, funding opportunities and open-access tools.

Policymakers

For policymakers

Learn more about how plant-based and cultivated meat can help governments address issues like climate change and antibiotic resistance.

Diners eating plant-based food at a restaurant

For investors and industry

Find opportunities and open-access advice on producing and selling plant-based and cultivated meat.

Media

For journalists

Arrange interviews with sustainable protein experts, find photos and facts, and access GFI Europe’s latest press releases.

Latest news

Collaboration, capacity and craveability – building the roadmap to a sustainable protein future

GFI Europe’s new market research reveals the key challenges facing plant-based and cultivated meat in Europe

Sustainable protein innovation priorities

Infrastructure investment vital for plant-based and cultivated meat industries, according to new research

A study of Europe’s plant-based and cultivated meat industries has found infrastructure investment is required to help the sector expand.

Denmark Parliament supports plant-based investment

Denmark announces 1 billion kroner for plant-based foods in historic climate agreement

The Danish government has announced over 1.25 billion kroner (€168 million) to advance plant-based foods, as part of an unprecedented climate agreement.

Donate to GFI Europe

Support the Good Food Institute Europe

Our research, insights, and advocacy are only possible thanks to our generous, global family of donors. GFI Europe is 100% powered by philanthropy. You can fuel this transformative work by supporting us today.