Policy priorities for alternative protein

Plant-based, fermentation-made and cultivated meat offer solutions to major national and global challenges.

As an international nonprofit and think tank working towards a better food system, GFI Europe supports evidence-based policy and public research funding for these alternative proteins.

Alternative protein policy in Europe

Policy initiatives

The Good Food Institute Europe’s policy team focuses on three key areas to maximise the societal benefits of plant-based and cultivated meat.

Scientist researching plant-based meat

Public sector investment in open-access research will maximise the societal benefits of alternative proteins. Learn how GFI Europe secures public funding for research and development.

Political meeting

A clear regulatory path to market is crucial for consumer confidence in alternative proteins. Learn how GFI Europe supports evidence-based regulation.

Woman shopping

Clear labelling helps consumers to make informed and sustainable food choices. Learn how GFI Europe protects plain language for alternative proteins.

Policy approaches to address Europe’s biggest challenges

Public R&D funding and supportive policies will ensure that alternative proteins are affordable and accessible for all, helping to reduce the environmental impact of Europe’s food system, improve public health, and feed more people with fewer resources.


Meeting sustainability and health goals

Governments can’t meet their Paris climate agreement targets without building a more alternative food system. Plant-based and cultivated meat address some of the major systemic causes of climate change, biodiversity loss and pollution.

Alternative proteins are made in clean environments without exposure to faecal pathogens, and no antibiotics are needed – so these foods help to preserve life-saving antibiotics for human medicine. Their production eliminates zoonotic disease risks, helping tackle the leading causes of pandemics.

Transforming meat production will help governments to achieve their health and sustainability ambitions without relying on individual diet change.

Workers monitoring cultivators

Driving a strong economy

Scaling up the alternative protein sector has the potential to add $1 trillion to the global economy, and countries like Singapore and Israel are already attracting major investment by providing supportive environments for plant-based and cultivated meat companies.

Europe has the scientific expertise and business leadership to become a world-leader in this field, but risks being left behind without public investment in R&D.

Just as they fund renewable energy development, the EU and national governments must support open-access research into alternative proteins to maximise their societal benefits and create highly skilled jobs.

Family shopping in supermarket

Creating choices for consumers

Today’s food system can’t keep up with growing global demand for meat.

Plant-based and cultivated meat expand the options available to consumers and deliver the foods people enjoy today – but produced in better ways.

We support evidence-based regulation so that more foods come to market safely and properly labelled, helping consumers to make sustainable choices.

Our EU and national-level work

EU flags

Alternative proteins in the European Union

Your guide to business, science and policy of plant-based and cultivated meat in the EU.

Alternative Proteine in Deutschland

Wissenswertes zum deutschen Markt für pflanzenbasierte und kultivierte Fleisch-, Eier-, Milch- und Fischprodukte und für nachhaltige Lebensmittel auf Basis von…

Sustainable proteins in the UK

Alternative proteins in the UK

Your guide to business, science and policy of plant-based and cultivated meat in the UK.

EIT Food Protein Diversification Think Tank

GFI Europe is a founding member of EIT Food’s Protein Diversification Think Tank and our Senior Policy Manager Acacia Smith is currently Vice-President. Established in 2022, the think tank comprises a diverse range of stakeholders with the common mission of making protein diversification mainstream in Europe. As a neutral, independent body it engages all food-system stakeholders in structured discussion to identify gaps, barriers, and opportunities. It also co-creates evidence-based roadmaps and policy recommendations to drive food systems transformation. 


GFI Europe works with allied organisations across the continent, including:

Plant-based Food Alliance logo

Latest policy news

Planting the seeds of change – how Europe’s farmers can reap the benefits of plant-based foods

As the appetite for plant-based food grows across Europe, these products present new opportunities for farmers to produce the raw…

Meet the researcher: How researching plant-based foods changed this scientist’s perspective on processed products

As a researcher investigating the barriers stopping people from embracing more plant-based foods, Sarah Nájera Espinosa has plenty of personal…

New report: Alternative proteins hold key to Europe’s self-sufficiency

New report finds shift towards plant-based, cultivated and fermentation-made food could enable 21% of farmland across 10 European countries to…

Sausage and mash from Ivy Farm, a cultivated meat company making sustainable protein in the uk

UK Food Standards Agency to modernise regulations, boosting consumer choice for sustainable foods

The UK’s Food Standards Agency (FSA) has agreed on plans to modernise how foods like cultivated meat and precision fermentation…

Survey: Germans and Austrians say consumers should have freedom to choose cultivated meat

New research in Germany and Austria has found nearly two-thirds of people believe consumers should have the choice to eat…

Picture of hands holding a nutritious plant-based ham and salad wrap. Meaty terms can help consumers understand how to use a product.

Italian Government ‘open’ to reconsidering ban on meaty terms

Italian Agriculture Minister Francesco Lollobrigida has told Parliament the government is talking to plant-based meat companies to hear their concerns…

La Commissione europea ha chiuso la procedura TRIS relativa alla legge italiana che vieta la produzione e la commercializzazione della carne coltivata

Is Italy’s cultivated meat ban unenforceable? European Commission ends TRIS review as  law did not comply with procedure’s rules

European Commission ends TRIS review as  law did not comply with procedure’s rules

Misinformation about cultivated meat brought to EU Council meeting

This week has seen the worrying and ironic spectacle of some European agriculture ministers putting a note before an EU…