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Family shopping in supermarket
Blog GFI Europe

Europe’s plant-based food retail market grows as prices become more competitive, but good taste remains key

Conrad Astley

Data from six European countries show that the price gap between plant-based foods and their animal-based equivalents narrowed in most categories in 2025, leading to sales volume growth as products began to meet consumer expectations.

flags of sweden, denmark, norway, finland and Iceland
Blog Cultivated

‘Burger’ and ‘sausage’ are saved – but EU’s misguided decision bans the word ‘meat’ and 31 everyday terms for plant-based food

Alex Holst

‘Burger’ and ‘sausage’ can still be used to describe plant-based meat products – but dozens of other everyday terms are to be banned under unnecessary restrictions that will confuse consumers, hurt the EU economy and jeopardise European resilience.