Sophie Armour, GFI Europe Communications Manager

Sophie Armour

Senior Communications Manager & Spokesperson

Sophie leads GFI Europe’s communications team, and drives a positive narrative for sustainable proteins across Europe.

Areas of expertise: GFI Europe’s work across the board, sustainable protein messaging, media relations, social media management and public engagement.

Sophie leads our communications team, and uses thought leadership, messaging, and multi-sector engagement to accelerate Europe’s shift to a sustainable, secure and just food system. 

She is based in Sheffield, UK, and has extensive communications experience from the UK parliament, politics, academia, and the NGO sector.

Woman working on laptop

Communications

Sophie leads our communications team. Contact our press office and access media resources.

Latest updates from Sophie

European messaging for cultivated meat

What do consumers in France, Germany, Italy and Spain think about cultivated meat – and how can we explain the positive benefits in each language?

Mosa Meat cultivated meatball

Netherlands to make biggest ever public investment in cellular agriculture

The Dutch government has announced a record €60 million of funding for cultivated meat and precision fermentation.

Forest

IPCC: plant-based and cultivated meat can play critical role in halving global emissions by 2030

GFI Europe calls for public investment in sustainable proteins as the world’s top scientists recognise plant-based and cultivated meat can cut emissions, and protect nature and global health.

Enough Foods Abunda mycoprotein

A cow’s worth of protein every two minutes – how fermentation could feed millions

It might get less attention than some of the latest plant-based and cultivated meat innovations – but its flexibility, low production costs and the sheer simplicity of its inputs mean…

GFI COP26 billboard

COP26 agricultural investment must change how meat is made

GFI Europe calls on governments to direct at least 10% of the agricultural innovation funding announced at COP26 today towards changing meat production.

Denmark Parliament supports plant-based investment

Denmark announces 1 billion kroner for plant-based foods in historic climate agreement

The Danish government has announced over 1.25 billion kroner (€168 million) to advance plant-based foods, as part of an unprecedented climate agreement.

BlueNalu cultivated fish

Nomad Foods partners with cultivated seafood startup BlueNalu in ‘huge moment for our oceans’

GFI Europe welcomes collaboration that will “supercharge progress towards the commercialisation of cultivated seafood, and a truly sustainable seafood industry”.

Vegan burger with fries

McDonald’s UK launch of McPlant will ‘introduce more people than ever to sustainable food choices’

The Good Food Institute Europe responds to McDonald’s UK launch of a plant-based burger.