Sophie Armour, GFI Europe Communications Manager

Sophie Armour

Communications Manager and Spokesperson

Sophie leads GFI Europe’s communications team, and drives a positive narrative for sustainable proteins across Europe.

Sophie’s areas of expertise include GFI Europe’s work across the board, sustainable protein messaging, media relations, social media management and public engagement.

She leads our communications team, and uses thought leadership, messaging, and multi-sector engagement to accelerate Europe’s shift to a sustainable, secure and just food system. 

Sophie is based in Sheffield, UK, and has extensive communications experience from the UK parliament, politics, academia, and the NGO sector.

Woman working on laptop


Sophie leads our communications team. Contact our press office and access media resources.

Articles by Sophie

Denmark Parliament supports plant-based investment

Denmark announces 1 billion kroner for plant-based foods in historic climate agreement

The Danish government has announced over 1.25 billion kroner (€168 million) to advance plant-based foods, as part of an unprecedented climate agreement.

BlueNalu cultivated fish

Nomad Foods partners with cultivated seafood startup BlueNalu in ‘huge moment for our oceans’

GFI Europe welcomes collaboration that will “supercharge progress towards the commercialisation of cultivated seafood, and a truly sustainable seafood industry”.

Vegan burger with fries

McDonald’s UK launch of McPlant will ‘introduce more people than ever to sustainable food choices’

The Good Food Institute Europe responds to McDonald’s UK launch of a plant-based burger.

UK Parliament

Social Market Foundation report calls for UK government investment in sustainable proteins

The Good Food Institute Europe responds to a new report calling on the UK Government to invest in sustainable proteins to meet its climate targets.

Cultivated meat explainer graphic

One-page explainer on the science of sustainable protein

A resource for journalists, companies and other communicators on how to explain the science of plant-based, cultivated meat and fermentation to the public – in just one sentence, or giving…

Beyond Meat plant-based meatballs

National Food Strategy calls for £125 million investment in sustainable proteins

The National Food Strategy has called on the UK government to invest £125 million in sustainable protein startups and a new commercial “cluster” for the sector.

Scientist researching plant-based meat

Horizon Europe announces €32 million for sustainable proteins

Horizon Europe has announced €32 million in funding, in its biggest-ever package of support covering plant-based, cultivated meat and fermentation.

Amendment 171 could ban vegan cheese from being described as creamy

EU drops plans for unprecedented restrictions on plant-based dairy

EU leaders have dropped Amendment 171 plans to impose new restrictions on plant-based dairy products, which could have banned them from displaying allergen information, being sold in cartons and using…