Plant-based goes mainstream as European retail sales grow
Conrad AstleyNew analysis shows that sales of plant-based foods in six key European countries grew by 5.5% to €5.4 billion last year.
Helen Breewood
Over 50% of Europeans are eating less meat, but taste and price remain biggest barriers to plant-based uptake
Conrad AstleyMore than half of European consumers are eating less meat, but taste and price remain the biggest barriers to wider adoption of plant-based foods, a major study has found.