Data from six European countries show that the price gap between plant-based foods and their animal-based equivalents narrowed in most categories in 2025, leading to sales volume growth as products began to meet consumer expectations.
Alternative proteins could add €111 billion a year to the EU’s economy by 2040 if treated as a strategic priority, new research shows.
Double-digit growth of more affordable own-brand products has driven an increase in plant-based retail sales across four European countries.
The latest investment figures show European privately held companies developing plant-based foods, cultivated meat, and fermentation raised nearly $509 million (€470 million) in 2024 – a 23% increase from the previous year.
A first-of-its-kind analysis has revealed the rapid growth of European alternative protein research – with more than a quarter of all studies published last year amid record funding.
New analysis shows that sales of plant-based foods in six key European countries grew by 5.5% to €5.4 billion last year.
A new survey reveals that Italian consumers believe terms such as 'hamburger' and 'dairy' are appropriate for plant-based products.
New report finds shift towards plant-based, cultivated and fermentation-made food could enable 21% of farmland across 10 European countries to be used to expand regenerative agriculture, restore nature and boost domestic food production.
Italian Agriculture Minister Francesco Lollobrigida has told Parliament the government is talking to plant-based meat companies to hear their concerns about a ban on using ‘meaty’ terms.
From Portugal to Türkiye – students across Europe are taking a leading role in a global movement turning universities into dynamic engines for alternative protein innovation.
