Consumers

Survey: Germans and Austrians say consumers should have freedom to choose cultivated meat

Conrad Astley

New research in Germany and Austria has found nearly two-thirds of people believe consumers should have the choice to eat cultivated meat once it has been approved.

Beyond Veganuary – what are this year’s sustainable protein trends?

Carlotte Lucas

As the range of delicious plant-based options available across Europe expands, we look at what this year's Veganuary launches tell us about what to expect from sustainable proteins in 2022.

Almost half of European flexitarians want more plant-based options

Conrad Astley

Nearly half of European consumers who want to eat less meat by switching to plant-based products think not enough options are available.