GFI Europe

Blog Cultivated

Research strategy backs fermentation scale-up but taste and price hurdles remain

The European Commission’s latest strategy for food research includes positive references to diversifying protein supply and scaling up fermentation capacity, but fails to commit to funding the alternative protein research needed to achieve these aims.

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Blog GFI Europe

Europe’s plant-based food retail market grows as prices become more competitive, but good taste remains key 

Conrad Astley

Data from six European countries show that the price gap between plant-based foods and their animal-based equivalents narrowed in most categories in 2025, leading to sales volume growth as products began to meet consumer expectations. 

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