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Research finds that ‘meaty’ names for cultivated meat products are essential to help consumer understanding

Seth Roberts

Pioneering new research commissioned by GFI Europe and conducted by Opinium in five European markets shows that ‘meaty’ names on packaging – and a flexible approach to labelling that reflects national consumer needs – will be critical for ensuring consumer safety, allowing cultivated meat to deliver on its potential.

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Les ventes au détail d’alternatives végétales ont augmenté de 20,5% en deux ans en France 

L’organisation à but non lucratif et groupe de réflexion Good Food Institute Europe publie aujourd’hui une nouvelle analyse des ventes au détail d’alternatives végétales en France entre 2022 et 2024, basée sur les données de Circana. This study highlights significant growth in the market, marked by an increase in sales volume and growing consumer interest, particularly against a backdrop of slowing food inflation.