GFI Europe

Blog Cultivated

Report: European alternative protein research has tripled since 2020

David Hunt Stella Child

New analysis has revealed the rapid growth of Europe’s alternative protein research, with the number of studies published and public funding levels almost tripling over the last five years.

Mosa Meat cultivated meatball
Blog Cultivated

Research finds that ‘meaty’ names for cultivated meat products are essential to help consumer understanding

Seth Roberts

Pioneering new research commissioned by GFI Europe and conducted by Opinium in five European markets shows that ‘meaty’ names on packaging – and a flexible approach to labelling that reflects national consumer needs – will be critical for ensuring consumer safety, allowing cultivated meat to deliver on its potential.