Cultivated

Mosa Meat cultivated meatball
Blog Cultivated

Research finds that ‘meaty’ names for cultivated meat products are essential to help consumer understanding

Seth Roberts

Pioneering new research commissioned by GFI Europe and conducted by Opinium in five European markets shows that ‘meaty’ names on packaging – and a flexible approach to labelling that reflects national consumer needs – will be critical for ensuring consumer safety, allowing cultivated meat to deliver on its potential.

GFI Research grant program logo
Blog Cultivated

GFI research grants 2025: Meet next generation of European alternative protein innovators

Stella Child

The latest round of Good Food Institute’s (GFI) research funding programme has demonstrated that European researchers continue to lead the way in alternative protein innovation – with half of the successful researchers based in the region.