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Blog GFI Europe

Europe’s plant-based food retail market grows as prices become more competitive, but good taste remains key

Conrad Astley

Data from six European countries show that the price gap between plant-based foods and their animal-based equivalents narrowed in most categories in 2025, leading to sales volume growth as products began to meet consumer expectations.

Press

Les ventes au détail d’aliments d’origine végétale ont progressé de 21% en deux ans en France

L'organisation à but non lucratif et groupe de réflexion Good Food Institute Europe publie aujourd'hui une nouvelle analyse des ventes au détail de cinq catégories d'aliments d'origine végétale en France entre 2023 et 2025, sur la base des données de Circana1. Cette étude met en lumière une progression continue du marché, marquée par une hausse du volume des ventes et un intérêt croissant des consommateurs.

flags of sweden, denmark, norway, finland and Iceland
Team

Tom Davies

Tom works to map the evolution of the global alternative protein research and innovation ecosystem and how competitive Europe is within it.

Team

Viola Hollek

Viola works to map the evolution of the global alternative protein research and innovation ecosystem and how competitive Europe is within it.

Blog Cultivated

‘Burger’ and ‘sausage’ are saved – but EU’s misguided decision bans the word ‘meat’ and 31 everyday terms for plant-based food

Alex Holst

‘Burger’ and ‘sausage’ can still be used to describe plant-based meat products – but dozens of other everyday terms are to be banned under unnecessary restrictions that will confuse consumers, hurt the EU economy and jeopardise European resilience.

European Commission
Blog Cultivated

EU Biotech Act a ‘missed opportunity’ for food innovation

Nonprofit think tank the Good Food Institute Europe (GFI Europe) has welcomed plans in today’s Biotech Act to expand the advice regulators provide to innovators bringing new foods to market. But it has described plans to exclude Novel Foods from regulatory sandboxes as a 'missed opportunity'.

Team

Inès Decoster

Inès manages our digital communication channels, and works to raise the profile of Europe’s protein diversification ecosystem by developing accessible and engaging content for a broad range of stakeholders.